{"id":8560,"date":"2025-04-15T01:45:16","date_gmt":"2025-04-15T01:45:16","guid":{"rendered":"https:\/\/inovaufopa.tech\/?p=8560"},"modified":"2025-04-15T01:48:47","modified_gmt":"2025-04-15T01:48:47","slug":"oficina-de-branding-e-identidade-de-marca","status":"publish","type":"post","link":"https:\/\/inovaufopa.tech\/index.php\/2025\/04\/15\/oficina-de-branding-e-identidade-de-marca\/","title":{"rendered":"Oficina de Branding e Identidade de Marca"},"content":{"rendered":"\n<p>15 de abril, \u00e0s 15h<\/p>\n\n\n\n<p>A constru\u00e7\u00e3o de uma marca vai muito al\u00e9m de logotipos e elementos visuais. Trata-se de definir com clareza o prop\u00f3sito, os valores, a personalidade e a identidade estrat\u00e9gica de um neg\u00f3cio, elementos essenciais para quem busca se posicionar de forma relevante no mercado.<\/p>\n\n\n\n<p>Com esse objetivo, a inTap promover\u00e1 uma oficina exclusiva sobre Branding e Identidade de Marca, ministrada por Adriana T. Dalbert, consultora do SEBRAE com ampla experi\u00eancia em posicionamento de mercado e desenvolvimento de marcas com prop\u00f3sito.<\/p>\n\n\n\n<p>A atividade \u00e9 direcionada aos incubados da inTap que s\u00e3o empreendimentos inovadores que est\u00e3o em fase de desenvolvimento, valida\u00e7\u00e3o de modelo de neg\u00f3cio e estrutura\u00e7\u00e3o de solu\u00e7\u00f5es baseadas em ci\u00eancia, tecnologia e impacto social. Este momento de forma\u00e7\u00e3o representa uma oportunidade estrat\u00e9gica para o fortalecimento de suas marcas, alinhando comunica\u00e7\u00e3o, valores e vis\u00e3o de futuro.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Oficina de Branding e Identidade de Marca da InTap acontece em 15 de abril, \u00e0s 15h, e ser\u00e1 ministrada por Adriana T. Dalbert, consultora do SEBRAE. A atividade foca no fortalecimento estrat\u00e9gico de marcas inovadoras.<\/p>\n","protected":false},"author":1,"featured_media":8563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oficina de Branding e Identidade de Marca - Portal Aberto de Inova\u00e7\u00e3o Tecnol\u00f3gica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovaufopa.tech\/index.php\/2025\/04\/15\/oficina-de-branding-e-identidade-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oficina de Branding e Identidade de Marca - Portal Aberto de Inova\u00e7\u00e3o Tecnol\u00f3gica\" \/>\n<meta property=\"og:description\" content=\"A Oficina de Branding e Identidade de Marca da InTap acontece em 15 de abril, \u00e0s 15h, e ser\u00e1 ministrada por Adriana T. 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